Creative direction for immy’s studio lifestyle shoot, partnering with Raindrop Agency to plan, produce, and execute a visual system that reflected the brand’s tone, values, and real-life use moments.
As immy continued to scale across DTC and paid social, the brand needed a stronger library of lifestyle imagery that felt human, credible, and aligned with how customers actually experience the product.
The goal wasn’t to create overly polished campaign assets — it was to build flexible, brand-right visuals that could live across social, web, email, and paid placements without feeling staged or disconnected.
We partnered with Raindrop Agency to lead the creative vision end to end by:
The focus was ensuring every frame felt natural, grounded, and consistent with immy’s visual language.
Nature doesn’t have to be literal to be felt.
You don’t need forests or fields to communicate reconnection — you need restraint, intention, and authenticity. When visuals feel calm and grounded, the message lands without explanation.
The shoot resulted in:
As immy continued to scale across DTC and paid social, the brand needed a stronger library of lifestyle imagery that felt human, credible, and aligned with how customers actually experience the product.
The goal wasn’t to create overly polished campaign assets — it was to build flexible, brand-right visuals that could live across social, web, email, and paid placements without feeling staged or disconnected.
We partnered with Raindrop Agency to lead the creative vision end to end by:
The focus was ensuring every frame felt natural, grounded, and consistent with immy’s visual language.
Nature doesn’t have to be literal to be felt.
You don’t need forests or fields to communicate reconnection — you need restraint, intention, and authenticity. When visuals feel calm and grounded, the message lands without explanation.
The shoot resulted in:
As immy continued to scale across DTC and paid social, the brand needed a stronger library of lifestyle imagery that felt human, credible, and aligned with how customers actually experience the product.
The goal wasn’t to create overly polished campaign assets — it was to build flexible, brand-right visuals that could live across social, web, email, and paid placements without feeling staged or disconnected.
We partnered with Raindrop Agency to lead the creative vision end to end by:
The focus was ensuring every frame felt natural, grounded, and consistent with immy’s visual language.
Nature doesn’t have to be literal to be felt.
You don’t need forests or fields to communicate reconnection — you need restraint, intention, and authenticity. When visuals feel calm and grounded, the message lands without explanation.
The shoot resulted in:
As immy continued to scale across DTC and paid social, the brand needed a stronger library of lifestyle imagery that felt human, credible, and aligned with how customers actually experience the product.
The goal wasn’t to create overly polished campaign assets — it was to build flexible, brand-right visuals that could live across social, web, email, and paid placements without feeling staged or disconnected.
We partnered with Raindrop Agency to lead the creative vision end to end by:
The focus was ensuring every frame felt natural, grounded, and consistent with immy’s visual language.
Nature doesn’t have to be literal to be felt.
You don’t need forests or fields to communicate reconnection — you need restraint, intention, and authenticity. When visuals feel calm and grounded, the message lands without explanation.
The shoot resulted in:
As immy continued to scale across DTC and paid social, the brand needed a stronger library of lifestyle imagery that felt human, credible, and aligned with how customers actually experience the product.
The goal wasn’t to create overly polished campaign assets — it was to build flexible, brand-right visuals that could live across social, web, email, and paid placements without feeling staged or disconnected.
We partnered with Raindrop Agency to lead the creative vision end to end by:
The focus was ensuring every frame felt natural, grounded, and consistent with immy’s visual language.
Nature doesn’t have to be literal to be felt.
You don’t need forests or fields to communicate reconnection — you need restraint, intention, and authenticity. When visuals feel calm and grounded, the message lands without explanation.
The shoot resulted in:
I’m drawn to the tension between nature and our overly sterilized modern lives.
This shoot was built around that contrast — translating immy’s belief into visuals that felt grounded, calm, and human. The idea was simple: bring elements of nature into a controlled studio environment without making it feel literal or forced.
Less concrete, more jungle.
I’m drawn to the tension between nature and our overly sterilized modern lives.
This shoot was built around that contrast — translating immy’s belief into visuals that felt grounded, calm, and human. The idea was simple: bring elements of nature into a controlled studio environment without making it feel literal or forced.
Less concrete, more jungle.
