Managed and scaled social media operations for immy, later transitioning into a creative management role while continuing to advise other brands through freelance social strategy and guidance.
immy’s social presence evolved quickly—from founder-led posting to a growing, multi-role operation. What started as hands-on management needed to scale into a system that could support consistent publishing, community engagement, launches, podcast scheduling, and special events without losing brand voice or momentum.
At the same time, I began offering freelance social guidance to other brands looking to build structure around their social presence.
As immy grew it was necessary to grow out in house social team:
Social doesn’t scale through more content — it scales through better systems.
Clear ownership, strong planning, and shared tools allow teams to move faster without sacrificing quality or brand integrity.
This approach resulted in:
Social evolved from a task to an operating system.
immy’s social presence evolved quickly—from founder-led posting to a growing, multi-role operation. What started as hands-on management needed to scale into a system that could support consistent publishing, community engagement, launches, podcast scheduling, and special events without losing brand voice or momentum.
At the same time, I began offering freelance social guidance to other brands looking to build structure around their social presence.
As immy grew it was necessary to grow out in house social team:
Social doesn’t scale through more content — it scales through better systems.
Clear ownership, strong planning, and shared tools allow teams to move faster without sacrificing quality or brand integrity.
This approach resulted in:
Social evolved from a task to an operating system.
immy’s social presence evolved quickly—from founder-led posting to a growing, multi-role operation. What started as hands-on management needed to scale into a system that could support consistent publishing, community engagement, launches, podcast scheduling, and special events without losing brand voice or momentum.
At the same time, I began offering freelance social guidance to other brands looking to build structure around their social presence.
As immy grew it was necessary to grow out in house social team:
Social doesn’t scale through more content — it scales through better systems.
Clear ownership, strong planning, and shared tools allow teams to move faster without sacrificing quality or brand integrity.
This approach resulted in:
Social evolved from a task to an operating system.
immy’s social presence evolved quickly—from founder-led posting to a growing, multi-role operation. What started as hands-on management needed to scale into a system that could support consistent publishing, community engagement, launches, podcast scheduling, and special events without losing brand voice or momentum.
At the same time, I began offering freelance social guidance to other brands looking to build structure around their social presence.
As immy grew it was necessary to grow out in house social team:
Social doesn’t scale through more content — it scales through better systems.
Clear ownership, strong planning, and shared tools allow teams to move faster without sacrificing quality or brand integrity.
This approach resulted in:
Social evolved from a task to an operating system.
immy’s social presence evolved quickly—from founder-led posting to a growing, multi-role operation. What started as hands-on management needed to scale into a system that could support consistent publishing, community engagement, launches, podcast scheduling, and special events without losing brand voice or momentum.
At the same time, I began offering freelance social guidance to other brands looking to build structure around their social presence.
As immy grew it was necessary to grow out in house social team:
Social doesn’t scale through more content — it scales through better systems.
Clear ownership, strong planning, and shared tools allow teams to move faster without sacrificing quality or brand integrity.
This approach resulted in:
Social evolved from a task to an operating system.
Canva was the one tool that made cross-functional work actually work.
It gave our team a shared creative language — allowing social, community, and marketing to move quickly without bottlenecks. Alongside that, I developed a clear process for taking content from inspiration to execution: capturing ideas, translating them into on-brand templates, and enabling the team to produce consistently without starting from scratch every time.
Canva was the one tool that made cross-functional work actually work.
It gave our team a shared creative language — allowing social, community, and marketing to move quickly without bottlenecks. Alongside that, I developed a clear process for taking content from inspiration to execution: capturing ideas, translating them into on-brand templates, and enabling the team to produce consistently without starting from scratch every time.
