Branding and packaging design for In a Snap, a canned coffee created in partnership with Oatly and launched at Walmart in over 850 stores nationwide.
In a Snap was developed as a ready-to-drink canned coffee that needed to feel unmistakably Oatly while standing out in a crowded refrigerated set. The packaging had to balance brand personality, retail clarity, and real-world production constraints all while communicating the product’s value quickly at shelf. The project moved from concept to shelf in three months, requiring tight collaboration and fast decision-making.
I led the creative direction from brand conception through final production by:
Retail packaging succeeds when it works at a distance.
If the value isn’t clear from a few feet away, the opportunity is lost. Packaging should invite curiosity, communicate benefits instantly, and reinforce brand trust, all in seconds.
The final packaging:
In a Snap was developed as a ready-to-drink canned coffee that needed to feel unmistakably Oatly while standing out in a crowded refrigerated set. The packaging had to balance brand personality, retail clarity, and real-world production constraints all while communicating the product’s value quickly at shelf. The project moved from concept to shelf in three months, requiring tight collaboration and fast decision-making.
I led the creative direction from brand conception through final production by:
Retail packaging succeeds when it works at a distance.
If the value isn’t clear from a few feet away, the opportunity is lost. Packaging should invite curiosity, communicate benefits instantly, and reinforce brand trust, all in seconds.
The final packaging:
In a Snap was developed as a ready-to-drink canned coffee that needed to feel unmistakably Oatly while standing out in a crowded refrigerated set. The packaging had to balance brand personality, retail clarity, and real-world production constraints all while communicating the product’s value quickly at shelf. The project moved from concept to shelf in three months, requiring tight collaboration and fast decision-making.
I led the creative direction from brand conception through final production by:
Retail packaging succeeds when it works at a distance.
If the value isn’t clear from a few feet away, the opportunity is lost. Packaging should invite curiosity, communicate benefits instantly, and reinforce brand trust, all in seconds.
The final packaging:
Looking at competitors, I designed this packaging to stand out on shelf. Introducing blue was a deliberate disruption in a category dominated by browns and neutrals. By designing for the pack box first and the can second, the system was built to command attention at scale. If it breaks through on shelf, everything else follows.
