In a Snap was developed as a ready-to-drink canned coffee that needed to feel unmistakably Oatly while standing out in a crowded refrigerated set. The packaging had to balance brand personality, retail clarity, and real-world production constraints — all while communicating the product’s value quickly at shelf.
The project moved from concept to shelf in three months, requiring tight collaboration and fast decision-making.
I led the creative direction from brand conception through final production by:
Retail packaging succeeds when it works at a distance.
If the value isn’t clear from a few feet away, the opportunity is lost. Packaging should invite curiosity, communicate benefits instantly, and reinforce brand trust — all in seconds.
The final packaging:
In a Snap was developed as a ready-to-drink canned coffee that needed to feel unmistakably Oatly while standing out in a crowded refrigerated set. The packaging had to balance brand personality, retail clarity, and real-world production constraints — all while communicating the product’s value quickly at shelf.
The project moved from concept to shelf in three months, requiring tight collaboration and fast decision-making.
I led the creative direction from brand conception through final production by:
Retail packaging succeeds when it works at a distance.
If the value isn’t clear from a few feet away, the opportunity is lost. Packaging should invite curiosity, communicate benefits instantly, and reinforce brand trust — all in seconds.
The final packaging:
In a Snap was developed as a ready-to-drink canned coffee that needed to feel unmistakably Oatly while standing out in a crowded refrigerated set. The packaging had to balance brand personality, retail clarity, and real-world production constraints — all while communicating the product’s value quickly at shelf.
The project moved from concept to shelf in three months, requiring tight collaboration and fast decision-making.
I led the creative direction from brand conception through final production by:
Retail packaging succeeds when it works at a distance.
If the value isn’t clear from a few feet away, the opportunity is lost. Packaging should invite curiosity, communicate benefits instantly, and reinforce brand trust — all in seconds.
The final packaging:
In a Snap was developed as a ready-to-drink canned coffee that needed to feel unmistakably Oatly while standing out in a crowded refrigerated set. The packaging had to balance brand personality, retail clarity, and real-world production constraints — all while communicating the product’s value quickly at shelf.
The project moved from concept to shelf in three months, requiring tight collaboration and fast decision-making.
I led the creative direction from brand conception through final production by:
Retail packaging succeeds when it works at a distance.
If the value isn’t clear from a few feet away, the opportunity is lost. Packaging should invite curiosity, communicate benefits instantly, and reinforce brand trust — all in seconds.
The final packaging:
In a Snap was developed as a ready-to-drink canned coffee that needed to feel unmistakably Oatly while standing out in a crowded refrigerated set. The packaging had to balance brand personality, retail clarity, and real-world production constraints — all while communicating the product’s value quickly at shelf.
The project moved from concept to shelf in three months, requiring tight collaboration and fast decision-making.
I led the creative direction from brand conception through final production by:
Retail packaging succeeds when it works at a distance.
If the value isn’t clear from a few feet away, the opportunity is lost. Packaging should invite curiosity, communicate benefits instantly, and reinforce brand trust — all in seconds.
The final packaging:
Looking at competitors, I designed this packaging from the aisle backwards.
Shoppers don’t meet the brand one can at a time — they meet it as a wall of product. By designing for the pack box first and the can second, the packaging could do its job at scale.
If it works on the shelf, everything else follows.
Looking at competitors, I designed this packaging from the aisle backwards.
Shoppers don’t meet the brand one can at a time — they meet it as a wall of product. By designing for the pack box first and the can second, the packaging could do its job at scale.
If it works on the shelf, everything else follows.
