Social Media Manager for Kentucky After Dark, a statewide tourism campaign produced with Coomer Agency, leading social execution, community engagement, and content planning for a spooky season series built to spark curiosity and travel interest across Kentucky.
Starting strong is critical when launching a new account.
I evaluated hundreds of episodes and used AI to help identify which stories were most likely to drive early engagement. New accounts benefit from an initial algorithmic lift, and my goal was to capitalize on that window by prioritizing high-impact content first — building momentum before the platform began to normalize reach.
My role spanned end to end social execution, including:
I also partnered on reporting — tracking engagement, surfacing insights, and identifying top-performing stories to inform future posting decisions.
Engagement is part of the content.
The comment section isn’t an afterthought — it’s where curiosity turns into trust. Showing up early, responding consistently, and guiding conversation helped extend reach and reinforce credibility beyond the video itself.
The campaign delivered:
Starting strong is critical when launching a new account.
I evaluated hundreds of episodes and used AI to help identify which stories were most likely to drive early engagement. New accounts benefit from an initial algorithmic lift, and my goal was to capitalize on that window by prioritizing high-impact content first — building momentum before the platform began to normalize reach.
My role spanned end to end social execution, including:
I also partnered on reporting — tracking engagement, surfacing insights, and identifying top-performing stories to inform future posting decisions.
Engagement is part of the content.
The comment section isn’t an afterthought — it’s where curiosity turns into trust. Showing up early, responding consistently, and guiding conversation helped extend reach and reinforce credibility beyond the video itself.
The campaign delivered:
Starting strong is critical when launching a new account.
I evaluated hundreds of episodes and used AI to help identify which stories were most likely to drive early engagement. New accounts benefit from an initial algorithmic lift, and my goal was to capitalize on that window by prioritizing high-impact content first — building momentum before the platform began to normalize reach.
My role spanned end to end social execution, including:
I also partnered on reporting — tracking engagement, surfacing insights, and identifying top-performing stories to inform future posting decisions.
Engagement is part of the content.
The comment section isn’t an afterthought — it’s where curiosity turns into trust. Showing up early, responding consistently, and guiding conversation helped extend reach and reinforce credibility beyond the video itself.
The campaign delivered:
Starting strong is critical when launching a new account.
I evaluated hundreds of episodes and used AI to help identify which stories were most likely to drive early engagement. New accounts benefit from an initial algorithmic lift, and my goal was to capitalize on that window by prioritizing high-impact content first — building momentum before the platform began to normalize reach.
My role spanned end to end social execution, including:
I also partnered on reporting — tracking engagement, surfacing insights, and identifying top-performing stories to inform future posting decisions.
Engagement is part of the content.
The comment section isn’t an afterthought — it’s where curiosity turns into trust. Showing up early, responding consistently, and guiding conversation helped extend reach and reinforce credibility beyond the video itself.
The campaign delivered:
Starting strong is critical when launching a new account.
I evaluated hundreds of episodes and used AI to help identify which stories were most likely to drive early engagement. New accounts benefit from an initial algorithmic lift, and my goal was to capitalize on that window by prioritizing high-impact content first — building momentum before the platform began to normalize reach.
My role spanned end to end social execution, including:
I also partnered on reporting — tracking engagement, surfacing insights, and identifying top-performing stories to inform future posting decisions.
Engagement is part of the content.
The comment section isn’t an afterthought — it’s where curiosity turns into trust. Showing up early, responding consistently, and guiding conversation helped extend reach and reinforce credibility beyond the video itself.
The campaign delivered:
Starting strong is critical when launching a new account.
I evaluated hundreds of episodes and used AI to help identify which stories were most likely to drive early engagement. New accounts benefit from an initial algorithmic lift, and my goal was to capitalize on that window by prioritizing high-impact content first — building momentum before the platform began to normalize reach.
Starting strong is critical when launching a new account.
I evaluated hundreds of episodes and used AI to help identify which stories were most likely to drive early engagement. New accounts benefit from an initial algorithmic lift, and my goal was to capitalize on that window by prioritizing high-impact content first — building momentum before the platform began to normalize reach.
