Creative direction and UX strategy for immy’s DTC website redesign, focused on improving clarity, conversion, and subscription performance.
After investing over $20K in an agency-led website, immy’s DTC experience wasn’t delivering on clarity, conversion, or subscription growth. The site needed to better communicate the brand’s science-backed value and perform as the main revenue driver.
Rebuild the site around clarity and conversion. I simplified the user journey across landing pages, PDPs, and subscription flows, led with benefit-driven messaging, and introduced UGC-led social proof to build trust, directly contributing to improved conversion.
Conversion happens when trust is earned. Strong ads should act as the hero, creating a clear association that landing pages can extend through intuitive flows and authentic social proof, helping shoppers feel confident committing to a subscription.
The redesigned Shopify experience delivered an 11% increase in conversion rate, stronger subscription engagement, and a scalable process for future campaigns, launches, and retail-driven traffic.
After investing over $20K in an agency-led website, immy’s DTC experience wasn’t delivering on clarity, conversion, or subscription growth. The site needed to better communicate the brand’s science-backed value and perform as the main revenue driver.
Rebuild the site around clarity and conversion. I simplified the user journey across landing pages, PDPs, and subscription flows, led with benefit-driven messaging, and introduced UGC-led social proof to build trust, directly contributing to improved conversion.
Conversion happens when trust is earned. Strong ads should act as the hero, creating a clear association that landing pages can extend through intuitive flows and authentic social proof, helping shoppers feel confident committing to a subscription.
The redesigned Shopify experience delivered an 11% increase in conversion rate, stronger subscription engagement, and a scalable process for future campaigns, launches, and retail-driven traffic.
After investing over $20K in an agency-led website, immy’s DTC experience wasn’t delivering on clarity, conversion, or subscription growth. The site needed to better communicate the brand’s science-backed value and perform as the main revenue driver.
Rebuild the site around clarity and conversion. I simplified the user journey across landing pages, PDPs, and subscription flows, led with benefit-driven messaging, and introduced UGC-led social proof to build trust, directly contributing to improved conversion.
Conversion happens when trust is earned. Strong ads should act as the hero, creating a clear association that landing pages can extend through intuitive flows and authentic social proof, helping shoppers feel confident committing to a subscription.
The redesigned Shopify experience delivered an 11% increase in conversion rate, stronger subscription engagement, and a scalable process for future campaigns, launches, and retail-driven traffic.
After investing over $20K in an agency-led website, immy’s DTC experience wasn’t delivering on clarity, conversion, or subscription growth. The site needed to better communicate the brand’s science-backed value and perform as the main revenue driver.
Rebuild the site around clarity and conversion. I simplified the user journey across landing pages, PDPs, and subscription flows, led with benefit-driven messaging, and introduced UGC-led social proof to build trust, directly contributing to improved conversion.
Conversion happens when trust is earned. Strong ads should act as the hero, creating a clear association that landing pages can extend through intuitive flows and authentic social proof, helping shoppers feel confident committing to a subscription.
The redesigned Shopify experience delivered an 11% increase in conversion rate, stronger subscription engagement, and a scalable process for future campaigns, launches, and retail-driven traffic.
After investing over $20K in an agency-led website, immy’s DTC experience wasn’t delivering on clarity, conversion, or subscription growth. The site needed to better communicate the brand’s science-backed value and perform as the main revenue driver.
Rebuild the site around clarity and conversion. I simplified the user journey across landing pages, PDPs, and subscription flows, led with benefit-driven messaging, and introduced UGC-led social proof to build trust, directly contributing to improved conversion.
Conversion happens when trust is earned. Strong ads should act as the hero, creating a clear association that landing pages can extend through intuitive flows and authentic social proof, helping shoppers feel confident committing to a subscription.
The redesigned Shopify experience delivered an 11% increase in conversion rate, stronger subscription engagement, and a scalable process for future campaigns, launches, and retail-driven traffic.
Once the ad was doing its job, the site needed to finish the conversation. That meant turning attention into trust — and trust into subscription. Instead of treating the website as a static destination, I approached it as an extension of our best-performing creative: reinforcing the same message, visuals, and proof that made the ad work in the first place.
Once the ad was doing its job, the site needed to finish the conversation. That meant turning attention into trust — and trust into subscription. Instead of treating the website as a static destination, I approached it as an extension of our best-performing creative: reinforcing the same message, visuals, and proof that made the ad work in the first place.
